Brand Assets
The Red Water Hosting logo, in the formats people actually ask for. Take what you need. No permission is required to link to us, list us in a directory, or say we host your site. Please do not use the mark in a way that suggests we endorse or partner with you when we do not.
The marks
Every file is drawn from the same source as the site itself, with the type converted to outlines, so nothing here needs our font installed. The SVGs are the masters; reach for those unless something demands a raster.
Horizontal
8.5 : 1The default. Headers, footers, email signatures, sponsor strips.
Stacked
1.7 : 1Square-ish holes: pull-up banners, ads, merch, the corner of a slide.
Caps lockup
9.1 : 1Where the full name has to stay legible small. This is what the share cards use.
Droplet
1 : 1.6The mark on its own: watermarks, bullets, a favicon-adjacent tile.
App icon
1 : 1Anything wanting a square tile: avatars, app stores, favicons.
Colorways
Every mark exists in all five. The suffix in the filename is the colorway, sorwh-logo-horizontal-mono-white.svgis the horizontal lockup in white.
| Suffix | Wordmark | Put it on | Preview |
|---|---|---|---|
full-color | Red RedWater, slate H◦ST | White, and the warm brand ground #fbf6f4. | |
mono-white | All white | Dark grounds, photography, the red tile. |  |
mono-ink | All #1c2b3a | Light grounds where a second color would fight the layout. |  |
mono-red | All #c2333b | Single-color red applications. |  |
mono-black | All black | One-color press and engraving. Pure K, not the ink navy. |  |
The app icon is two shapes rather than one, so it has its own set. Theknockoutversions cut the droplet clean out of the tile. Use those on photographs or any background you do not control, because the solid versions assume the tile color is what sits behind the droplet.
Palette
No Pantone or CMYK build has been specified. Give a printer the hex values and have them match on their stock rather than trusting an automatic conversion.
Primary
#C2333B
RedWater, the droplet, the icon tile
Ink
#1C2B3A
Headlines, the caps lockup
Slate
#5C6B7A
H◦ST, body copy
Surface warm
#FBF6F4
The brand ground
Blush
#F6E8E4
Tints and panels
Using the mark
Clear space
Keep free space on all sides of at least half the lockup’s height. On the horizontal mark that is roughly the height of the droplet.
Minimum size
Horizontal lockup: 120 px on screen, 30 mm in print. Stacked: 90 px / 25 mm. Caps lockup: 200 px / 45 mm. Icon tile: 20 px, except the favicon, which is drawn for 16.
Do not
Retype the wordmark in another font, change the spacing between RedWater and H◦ST, swap the droplet for a circle or an O, add effects, outline it, rotate it, or recolor it outside the colorways above. If a background makes the full-color version hard to read, reach for mono-white or a knockout, not a shadow.
Need something that is not here: a different format, a lockup with your own logo, or artwork for a specific print job? Email support@redwaterhost.com and we will send it over.